Executive Function & ADHD Coaching · San Diego & Online

Executive function support for people who know what to do but can’t seem to start.

The Beta Sprint is open to the first 5 clients: four sessions on one real friction point. Book a fit call to see if coaching is the right support for your next 30 days.

Carefully tended bonsai tree in warm natural light — steady, deliberate growth shaped by attention over time

EF coaching is not tutoring.

We don’t work on the assignment. We work on how you get to the assignment: planning, starting, tracking, following through, and what to do when you’re stuck.

Looking for someone to teach the algebra or edit the essay? That’s a subject tutor, not this. Say so on the discovery call and you’ll get a straight answer instead of a package.

Why this works

When you have EF issues, you know exactly how, it's just difficult to get those important things done.

If you've read the books, tried the planners, and screamed into your pillow, you're past lectures. Get a system that will actually work 6 AM on a Tuesday.

Targets the point of performance

Coaching is about looking past the windshield at what's coming: the next big project, event, or deadline.

"ADHD is a disorder of doing what you know." - Russell A. Barkley, PhD

Build one system, then test it

We design a small, specific scaffold, run it through real life, and revise. Forget pretending to be some superhero.

"Implementing what you already know, consistently, over time." - J. Russell Ramsay, PhD

See the finish, plan the start

Most stuck-ness is invisible until we label and structure it. Then it becomes a problem with a solution.

"Picture yourself doing a task and work backward to now." - Sarah Ward, MS, CCC-SLP

Coaching is the core offer

The free tools show you the pattern. Coaching builds a system around it.

Most people who land here have already tried the productivity advice, the planners, and the apps. What works is structured 1:1 support that fits how your brain actually functions - intake, environmental redesign, and point-of-performance scaffolding unique to you.

  • For adults: task initiation, follow-through, working memory, emotional regulation, calendar architecture, and the gap between knowing and doing. You set the goals.
  • For students (about 9th grade up): one place for every due date, long assignments broken into starts, and a homework routine that survives a real afternoon. Parents get a monthly check-in; session content stays with the student.

Sessions are weekly, one hour, remote. In-person is available in North County San Diego only. Rates are discussed on the discovery call; existing clients keep their current rate.

No commitment. The discovery call (linked at the top and bottom of this page) is how we figure out whether coaching is the next move — including when it isn’t.

Jacob Rozansky
Why I’m building this

Hi, I’m Jacob.

I built ExEF because the gap between knowing what to do and actually doing it is the part most productivity advice ignores. I'm completing ADDCA ADHD coach training (ICF & PAAC accredited program), I hold ICF Level 1, and I teach high school special education by day. I'm taking on the first 5 beta clients now while I reach the gold standard.

The promise is small and concrete: in 4 sessions we map one friction point, build one system, run it through your real week, and revise it until it holds. That's it. No woo-woo self-help lingo, no grind-set lecture, no pretending coaching is therapy.

More about Jacob & the referral network →

What a session feels like

Less interrogation, more co-design.

Coaching at ExEF is a working session where we crack open the crab leg that is your life. Bring a real situation; we leave with something you can actually try this week.

First 10 minutes

What happened since we last talked? Where did the system hold, where did it slip? We either win or we learn.

The middle 30

Pick one specific friction point. Map it out loud. Build or revise one small scaffold targeting the actual moment of failure.

Last 10 minutes

Decide one tiny experiment for the week. Write it down where you'll actually see it. Done.

Who you’ll actually work with

If you want support from a conglomerate, message me and I'll recommend you some of the less bad ones. Or you can go with me: a legitimately real person with a passion for helping folks in creative ways.

ExEF is a solo coaching practice led by Jacob. The educator and OT below are independent referral partners, not ExEF staff — so when something falls outside coaching scope you have a vetted name to call.

Founder · ADDCA in progress · ICF Level 1 · High school special educator

Jacob Rozansky

Beta Sprint spots are now open for the first 5 clients. Start with a fit call, then we map one friction point and build one system that works in real life. Rates are discussed on the discovery call.

Independent referral · Special educator

Diamond B.

Independent special educator ExEF refers to for school systems, IEP/504 translation, transitions, and home-school routines. Engaged directly under her own practice.

Independent referral · PhD, Occupational therapist

Cole M.

Licensed OT ExEF refers to when sensory regulation, motor planning, or the body-environment relationship are driving the EF problem. Engaged directly under his own license.

Free starting points

Free tools you can use before booking

Use these to see your pattern. When you're ready to act on it, the coaching fit call is one click away.

How coaching works

Three phases, one system that holds.

Most coaching that gets bought here is a 12-16 week engagement. The work runs in three predictable phases.

1. Intake & pattern read

We map your executive functioning pain points, audit your environment, and name the friction outright. You leave the first sessions with language and a roadmap to the future.

2. System design

We build small, specific scaffolds at the point of contact - the desk, the calendar, your bed, the inbox. Designed for how you actually operate, not how you wish you were.

3. Iteration that sticks

Most systems collapse by week two. We run weekly sessions, debug what didn't work, and tune the design until it survives under the pressure of a work deadline or extended family visit.

The next step is a 30-minute consultation.

Free. No commitment. We talk through what's actually getting in the way and whether coaching is the right next move - or whether one of the free tools above is enough for now.